Friday, November 6, 2009

Popular Science Magazine



Product Description

The 'What's New'" magazine of science and technology. Covering the latest developments in cars, electronics, communications, tools, energy, aviation, science, space exploration and much more.

Popular Science is an American monthly magazine founded in 1872 carrying articles for the general reader on science and technology subjects. Popular Science has won over 58 awards, including the ASME awards for its journalistic excellence in both 2003 (for General Excellence) and 2004 (for Best Magazine Section). PopSci has been translated into over 30 languages and goes out to at least 45 countries[citation needed].

From 1935 to 1949, the magazine sponsored a series of short films, produced by Jerry Fairbanks and released by Paramount Pictures. On January 25, 2007, Time Warner sold this magazine, along with 17 other special interest magazines, to Bonnier Magazine Group.[1] On September 24, 2008, Australian publishing company Australian Media Properties (part of the WW Media Group) launched a local version of Popular Science. It is a monthly magazine, like its American counterpart, and uses content from the American version of the magazine as well as local material.[2] Australian Media Properties also launched http://www.popsci.com.au/ at the same time, a localised version of the Popular Science website.

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Sunset ( MAGAZINE )

Who Reads Sunset?
Sunset celebrates the promise of the West. It covers travel, garden, home, and food, guiding readers to experiences and advantages only the West can offer. Sunset provides foolproof yet adventurous recipes, step-by-step gardening information, ingenious designs for homes and outdoor-living spaces, and travel discoveries for day trips and weekend escapes. It inspires its audience with new ideas and show them how they can easily make them their own. Sunset focus on serving homeowners in the 13 Western states, with content customized into five editions: Northern California, Southern California, Northwest, Mountain, and Southwest. Localized content for each edition includes a five-page Weekend Guide and garden advice tailored to the distinct growing conditions in each area.

What You Can Expect in Each Issue:

  • Weekend Guide for 5 different regions: What to do close to home right now: city day trips; new shopping and dining experiences; hiking and other outdoor activities; romantic getaways and quick vacations.
  • Taste Journey: The top food/travel destination each month, from a great seafood joint to a stellar sparkling winery.
  • Design That Works: What makes a great outdoor living space? We break it down.
  • Garden Checklist: How to keep your garden thriving each month.
  • Natural Home: Innovative, eco-friendly home decor and remodeling ideas.
  • Fast & Fresh: Delicious dishes, ready in 30 minutes.
  • Wine in the West: Perfect pairing ideas and the best bottles to buy.
  • Features: An in-depth look at how to experience the best of the West, such as "The Last Great Ski Resort, "Secret Grand Canyon," "Lavender Fields of Dreams," or "Western Wine Awards."
Magazine Layout:
Sunset's photos and design elements work together to invite readers to get out and experience the West for themselves: to visit the destinations, grow the gardens, cook the food. Photographs are simultaneously inspirational and informative; "Design That Works" departments draw out specific takeaway lessons from the photos. Functional maps in each month's Weekend guide make it possible for readers to grab the issue and go. Step-by-step photos and captions spell out how to lay a gravel path or carve a turkey.

Contributors:
Sunset is written by people who live in the West for people who live in West. Our staff writers are recognized experts in Western travel, garden, home and remodeling, food and wine. Major voices in the West, such as Jane Smiley or Tobias Wolff, are sometimes invited to share their perspectives.

Comparisons to Other Magazines:
Sunset is both honest and inspirational. Its ideas and recipes are tested and refined in the contributors' own travels, test kitchen, test garden, and Idea Houses. Unlike other lifestyle magazines, Sunset is not for "armchair readers." The stories are written for people who want to get out and do: go, garden, build, and entertain.

Advertisers:
Advertisers are a mix of major brands such as airlines, cruise lines, wine makers, and manufacturers of remodeling materials, looking to reach the active, engaged Westerner. Unique to Sunset is the regional "Travel Directory," which delivers information and special offers from local destinations.

Awards:
  • 2007 Maggie Award (from Western Publications Association): Best regional or state magazine
  • 2007 American Graphic Designer Award for Sunset Outdoor Living
  • 2007 Horticultural Communication Award to Sunset Garden Editor Kathleen Brenzel

Product Description

Sunset, The Magazine of Western Living, will show you what, when, where and how to enhance your life in the West. Each one of Sunset's 5 regional editions contains tips on local gardening, low-fat cooking, regional travel and home decorating and remodeling.

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